Trusted by leading brands.
We partner with leading international and national brands to run and scale their gift card programs beyond their own stores. As a long-term partner, we take ownership of strategy, execution, and distribution always with a clear focus on growth, performance, and brand integrity.
From retail and FMCG to leisure and digital platforms, our partners trust us to manage their gift card programs and bring them to the right external points of sale across Europe.
Testimonial
“B.TheMarket has proven to be an excellent gift card program manager — consistently developing innovative plans and optimizations to accelerate our European gift card program. They provide strong industry insights across Europe and successfully drive growth in both our B2C and B2B channels.”
Just Eat Takeaway
International food delivery platform
Our role: Gift card program management, including webshop management, and European distribution across B2C and B2B channels.
Leading Dutch health & beauty retailer
Our role: Expansion and management of gift card distribution across online and in-store channels.
Testimonial
“B.TheMarket has been instrumental in accelerating our gift card growth across both online and in-store channels. Their proactive approach, industry expertise and continuous optimization efforts ensure that our program keeps evolving — all while taking the operational workload off our team.”
Testimonial
“B.TheMarket has proven to be a valuable and exceptionally agile partner - launching our gift card in record time across multiple partners and accelerating our program while keeping the P&L in order.”
Holland & Barrett
International health & wellness retailer
Our role: End-to-end gift card program management, multi-channel rollout and continuous optimization.
Premium wine & spirits retailer
Our role: External distribution and operational management across B2C and B2B channels.
Testimonial
“Our gift card program has shown record growth since expanding beyond our own stores, under the management of B.TheMarket. They excel at maintaining growth across both B2C and B2B channels, keeping us informed while taking the operational burden off our hands.”
Testimonial
“We have been working with B.TheMarket on our gift card program for five years. They are a highly valued partner and continue to add value — growing our gift card program above market rates year after year.”
Decathlon
Our role: Strategic and operational ownership of the gift card program, including webshop management, with a strong focus on long-term market evolution.
Our role: Strategic and operational advisory, including the launch of the gift card program.
Global sports retailer
Our role: Long-term gift card program management and continuous sales optimization.
Iconic national gift card brand
Testimonial
“B.TheMarket has managed our gift card program for five years and truly treats our brand as their own. The B.TheMarket team works tirelessly to evolve our strategy, listening to our internal challenges and presenting solutions and innovative plans to grow our program.”
Premium wellness & spa resorts
Our role: Gift card distribution beyond own locations, focused on brand reach and accessibility.
Testimonial
“B.TheMarket helped us to integrate and expand our gift card beyond our own expectations. They are a dedicated, longtime partner of ours and have proven time and time again to be on the forefront of the gift card industry and grow our business together”
Etos
Gall & Gall
De Nederlandse Boekenbon
Thermen Resorts
International value retailer
